

You and Them - the most important people in every business.
Get this right, and everything starts making a lot more sense.
That, and, well, everything else we do is built on this.
Imagine someone said to you "I would pay good money for a washing up liquid that would get grass stains out of my kids football kit" - and you happened to sell exactly that?
Offers that create a 'hell yeah' are not just luck. They're researched.
This week, we start building an offer that will sell - because you asked them exactly what they wanted... and gave them it.
How much do you want to make from your business this year and why is it either some generic number like "£100k!", or just you going... ¯\_(ツ)_/¯ 😃🙃
You need to get your numbers straight in your head (don't worry - there's maths, but the workbook will do it for you 😏), and then you need to make sure they'll actually get you the income you want and need.
This is my favourite module - you're gonna understand why people say obnoxious shit like "making £10k is easy!" after this one.
Yo, when's the last time you heard someone talk about their problems like "I'm just a brilliant but time-poor business owner!".
Uh... never, that's when. So why are you talking like that ya weirdo?
Haha, I kid (sorta...) - I wasted time doing that too. But that stops with this module.
Buyers need 4 things to buy, so I build the ELC framework that shows you how to put that into your content.
Content is for nurturing primarily... so it's pretty important you hit those 4 needs.
Don't worry though, it's not as complicated as it sounds. You'll probably find yourself nodding along because it just makes sense.
You've probably heard that the sales are in the DMs, and that's not wrong, but you probably also know that doesn't mean pitch-slapping someone the second they've connected with you is a faux-pas in 'actual human-land'.
Here we'll go over how to move into 1:1 conversations in a way that leads but is still human, and doesn't make you feel like you're wearing a LinkedIn Guru Halloween costume.
You'll still get ghosted sometimes, that's just part of the deal. But this way, you can get some sales, too.

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